Industry Specific Poster (Indoor Billboard)

For Business to Business Advertising

What is the Notion behind the "Industry Specific" Indoor Billboard?

Frequently Asked Questions

Answer: Advertising is the art of acquainting the public and prospects with the name, nature and uses of a salable commodity or services. It is the activity of attracting public attention to a product or business, as by paid announcements in the print, broadcast, or electronic media.

Answer: Yes. Advertising allows a company to inform potential customers the benefits of their products and services. Advertising is also use to acquire and enhance positive corporate image and in corporate reputation marketing.

Answer: Advertising can be in the form of a street furniture or billboard, in newspaper or magazine, a flyer or in a directory, on radio or TV, on the internet or a variety of other means.

Answer: Branding is a traditional advertising method used to create an acquired response from a target audience based on cumulative impressions and positive reinforcements. These advertisements are purchase for the purpose of generating image and brand awareness. They are geared towards increased product or corporate recognition and lifelong customers. In Print, Web and other media advertising, it is recognized that there is usually some kind of branding value whether or not an immediate, direct response can be measured from an ad or campaign.

Answer: Branding is the foundation for all successful marketing. A brand is the combined set of impressions and expectations that a customer has as a result of the interactions with the company, its products and services over time. Everything you portray, say and do establish your brand. If you are not aware of your brand and manage it effectively, your customers and competitors will define it for you.

Answer: Placing Ads in print media is historically a proven form to sell or brand any products.

Answer: Through Billboards advertising.

Answer: Billboard advertisements are designed to catch a person's attention and to create a memorable impression very quickly, leaving the viewer thinking about the advertisement after he/she had seen it. There are generally two classes of billboard advertising; Outdoor and Indoor billboards. Outdoor billboards are large advertising structure found in places with high traffic such as in cities, roads, highways and sides of buildings, while indoor billboards are found inside of buildings such as in exhibition halls, shops and offices.

Answer: Posters are by far the most common form of billboard advertising. Located chiefly in commercial and industrial settings, outdoor poster billboard delivers quality exposure to passing commuter traffic and pedestrians. Conversely, indoor posters are viewed principally by residents of offices and visitors of trade events.

Answer: Outdoor posters appeals primarily to the mass market. They are more suitable for consumer's products or generally "business to consumers" advertising. Furthermore the prohibitive cost of advertising on an outdoor billboard makes it non cost effective for "business to business advertising.

Answer: Because the indoor posters targets the specific crowd with specialized information. For example movie posters in cinema halls provide information to ardent movie goers of future screenings while posters within an exhibition hall tell the visitors what kind of trade show is going on. Also posters placed in the exhibition booth specified the company's products and services.

Answer: Our form of specialized poster advertising is called the "Industry Specific Billboard". By "industry specific", it means that we target your corporate image and messages to your particular industry and specified markets only. Because it is industry targeted, it greatly reduced media wastage to non related audiences and therefore increases cost effectiveness for your advertising campaign.

Answer: We did. Our concept was derived from an earlier research that most companies need to position their corporate messages directly and continuously to their potential buyers.

Answer: We first published the indoor industry posters in 1994 targeting the electronics and semiconductor industries.

Answer: Each and every of our poster type is specially crafted for a specific industry according to a geographical market. For example, we design the Silicon Poster Series to target the semiconductor industry. Within this series we have posters targeting different markets such as "Silicon China" for China semiconductor industry, "Silicon Origin" for the U.S. semiconductor sector and "Silicon World" for the global semiconductor market etc.

Answer: Yes. We had developed an indoor poster known as "The Silicon Process" based on manufacturing functions for the semiconductor industry and are presently developing similar concept for other industries.

Answer: We publish the industry posters once a year. Every issue will have a different distinct design, most current information and a calendar to mark that year publication.

Answer: The majority of our posters are in A1 size. We use high quality art card and they are printed in full colors with glossy vanishes or matt finishes.

Answer: A high percentage of our industry posters are distributed at specially targeted trade events. A large amount is also given to advertisers who will use it as annual corporate gifts or as souvenirs at their participated trade exhibitions.

Answer: Only related target audiences within the same industry as that of the poster theme are invited to collect the posters.

Answer: To give you an idea, we hand out more than "eleven million posters" since 1994. That is a lot of posters considering most of our earlier publications were mainly for the electronics and semiconductor industry only. We are now publishing posters for about a dozen major industries with each industry having multiple poster themes for distinct regional markets. On the average, we distribute about sixty thousands to more than one hundred thousands posters for each industrial geographical market.

Answer: Our posters are absolutely given out free of charge at related trade shows.

Answer: For those who did not attend trade shows they can choose to purchase a copy from us by email or through a request form on our website.

Answer: The posters are sponsored collectively by all the advertisers. These advertisers are willing to foot the bills because they have a great opportunity to get their corporate image and messages directly to their targeted industry audiences and potential buyers. To them our poster advertising medium remains a low cost but effective platform to reach their prospects.

Answer: Our posters are unique and each poster type shows a graphical portrayal of the industry information. These posters show the who's who in a targeted industry geographical region and in some cases the "suppliers to clients' relationships" within that particular industry. It is also a beautiful art piece with many ardent collectors within the industry. Furthermore the posters are designed tastefully and colorfully to be use as an annual wall calendar.

Answer: From our earlier survey, we noticed that most executives will display our posters in their building lobbies, executives' offices, conference areas, work cubicles and in many cases the factory walls.

Answer: As mentioned before, our industry posters are pieces of art as well as information platform targeting the specific industry. Users view the poster as a useful and informative wall fixture rather than as an advertisement poster . To the viewers, the corporate logos and images on the posters are subtle and non-intrusive and are perceived as interesting industry information rather than as advertisers.

Answer: From the same earlier survey, we found out that the posters life span is at least one year when they will then be replaced with our next published issue.

Answer: The posters are viewed by the industry collectors, their colleagues, suppliers, clients, visitors and friends who visit their offices.

Answer: Because the posters are on their office wall for at least a year, they will inadvertently and continuously see the posters every day at work.

Answer: Media studies by Arizona State University and Rice University indicates that indoor billboard posters gets the attention of the viewers for up to an average 1 1/2 to 2 minutes, compared with 3 to 5 seconds for traditional print ads.

Answer: From the same report, 98% of people surveyed had a positive or neutral reaction to indoor billboards ads.

Answer: In the poster, they will see industry information, geographical representations as well as suppliers' corporate logos and images. After viewing the poster, they will build an intrinsic knowledge of potential sellers and suppliers' logos in their minds with recognitions to these potential suppliers.

Answer: Again from the same studies, 84% of viewers recalled seeing the specific indoor billboard. Impressions from indoor billboard ads are 40% stronger than typical print ads.

Answer: From the poster they will notice our web address, www.techposter.com. They may then throughout the year, visit our website to view the digital copy of the same poster. From here they will find out more about the suppliers listed in that poster by clicking on these advertisers' logos and access their websites, information and contacts.

Answer: Since 1994 our exclusive and unique form of indoor poster advertising has been a cornerstone of advertising success for many well known corporations as well as for smaller enterprises. Advertisers who makes up of our early poster successes have been continuing to utilize our poster advertising platform to be part of their annual marketing campaign. We also have constantly receives strong and steady stream of responses from both new advertisers and others within the industries who enquires about collecting our posters.

Answer: The direct and continuous long term exposures plus the subtle enforced viewing by the industry professionals makes our industry posters a great advertising medium to drive corporate messages to clients and prospects. The reasonable cost of placing ads in our posters also makes this advertising function cost effective and their overall marketing campaign a worthwhile venture.

Answer: Advertising and corporate branding should be seen as a long term investment. Continuous and sustainable advertising, year in year out through our industry posters will certainly bring corporate branding success. Clients and prospects with repeatable, enforced but subtle exposures to corporate image and advertising messages will derive positive impression about the advertised company.

Answer: One form of measurement is to analyze the advertising company's website statistics. Information about its directed traffic from our website, techposter.com (where all our industry posters can be accessed) would possibly come from people who have seen the poster, visit our website, view the digital poster copy and click on the advertising company's logo to access that advertiser's website.

Answer: In the long term, advertised companies would definitely be more recognizable due to their continuing exposures through our posters. Increased awareness through our industry posters will enhance their marketability and achieving the desired profitability. Furthermore the build-up in brand equities will certainly increase these companies overall value.

Answer: No. we do not give you a guarantee. In business especially in advertising, it is unethical to give any kind of guarantee of success. However we will make sure that everyone that collects the posters will be a qualified industry audience. We have a similar vested interest as our advertisers. When more people gets our poster; that will mean more exposures for our clients and also more visits to our website which ultimately enhances our own image and values.

Answer: There are misconceptions among some advertisers that when they placed advertisements, they will definitely clinch more sales. In most cases it should, but however sales or responses also depend on many factors such as product and service quality; your sales strategies; as well as pricing policies. Advertising in our poster is part of your bigger marketing program, and there is usually some kind of value whether or not an immediate and direct response can be measured from the ad. Also advertising is a very important tool in the marketing program and there is no better way to reach your target audiences directly, effectively and continuously than through our industry posters.

Answer: Any bona fide company that are part of, or are supporting the particular industry within that published poster are invited to participate. Ad spaces on the posters are limited and booking are on a first come first serve basis. However existing advertisers will have booking priorities for renewals within a given specified time.

Answer: Please check on our website www.techposter.com or contact our media representatives for information of upcoming industry posters and their ads space availabilities.

Answer: Yes. For most of our poster advertising plans, advertisers will get sufficient posters which are customized in gold or silver hot stamping with their corporate images and information for use as corporate gifts.

Answer: The advertising cost depends on each individual poster type and geographical market. Generally the advertising plans range from one thousand eight hundred US dollars (less than five dollars a day) and onwards for one year exposure. There will be attractive discount for multiple posters participations.

Answer: Definitely Not if you compared it to placing ads on a typical recognized magazine or trade directory; comparing their circulations, advertising life spans and ROI. Our prices are purposely designed to give clients the best possible advertising mileage and at the same time effectively maximizing their marketing strategy. Typically the price of placing one ad in one poster for one year is lesser than the cost of placing a one month ad in a recognized monthly magazine. The rate of returns on our poster advertising is however magnified many times compared to ads in other print media.

Answer: All our poster advertisers get further support from us through the internet-our website www.techposter.com. There are many features that we provide in our website that complement our printed poster publications. All our advertisers are encouraged to use these free services to enhance their advertising programs. Please check with our media support personnel to access all the resources available to your company.

Answer: In order to assist smaller enterprises to compete more efficiently in the global markets, we offer smaller enterprises an installment payment plan, maximizing their cash flow so that they can effectively institute a long term marketing strategy utilizing our powerful industry poster advertising platform. Please contact our friendly media representatives for further details on how to qualify for this plan.

Answer: You can book an ad space in our poster by contacting one of our media representatives or by submitting a booking request form through our website www.techposter.com.

Answer: Payment is due immediately upon booking confirmation and you can remit payment via bank wire transfer or Credit Card. Our bank information is stated on the order form as well as on the invoice.

Answer: They can. But to produce, print and circulate large quantity of its own company posters will involve huge cost, motivation and effort. Also that company has to produce posters every year to ensure advertising continuities. Furthermore when the theme of the poster is about one sponsored company which in this case will make the poster being perceived as a hard sell advertisement poster.

Take action now before the entire ad space in the poster is gone!

Put your messages on these "spaces" before it is taken up by your competitor's image and messages.

So get ahead of your competitors.

Secure your goodwill from clients and prospects before your rivals do!